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Create a Content Development Plan

We all know the saying “content is king.”  But creating content doesn’t always come that easily.  The first step to creating content that works for your needs is to come up with a development plan that...

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Employing a Winning Referral Strategy

“How do you get your work?”   It is a simple question I ask lots of people.  Funny, I undoubtedly get the same answer every time.  Referrals. The second question seems natural: “Why do they refer to...

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Social Media for Marketing… No More Excuses!

I hear them all… the excuses why people aren’t using social media to market their services.  But Forrester has been studying social media and here are some interesting facts to consider: 98% of...

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What Makes an Emerging Issue, Anyway?

I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug...

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5 Spring Cleaning Tips for your Marketing Effort

The calendar says it is spring, even if it doesn’t feel like that way in New England!  So what does that mean for your marketing?  A lot! Pull out your marketing plan and shake it out!  Here are a few...

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End of Summer Marketing

We are officially in the dog days of summer. Hopefully everyone can grab a few more days on the beach, enjoying backyard BBQs and take a few more dips in the pool.  In between recharging your...

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4 Tips for Setting Achievable Goals

As the new year rapidly approaches, it is time to select goals for 2015.  Instead of setting an annual goal this year, consider committing to smaller, quarterly goals. Research shows that people with...

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Setting Goals in Steps: A 2015 Strategy

As 2015 quickly approaches, my thoughts naturally turn to making resolutions and setting goals. Research shows that people who define and write down goals make more progress than those who don’t take...

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Dog Days Marketing

It’s the ‘dog days’ of summer.  According to Wikipedia, the expression ‘dog days’ refers to the hot, sultry days of summer in the areas around the Mediterranean Sea. Early civilizations would celebrate...

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Making the Time to Market

One of the biggest obstacles to marketing success is consistency of effort. At the end of the day, I have come to believe that we need to accept that the pace of life is crazy.  The pressures come from...

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